How can I market promote my real estate website?

I am a self employed real estate broker in the Bay Area. I have had a very nice website for the last two years. I would like to increase visitors: My target market is people who are looking at buying property in the Bay Area. Is there anyway I can market this website through goolge or yahoo search terms, or any other online marketing tool.

My website is:

www.ruizgroup.com

While developing a real estate project, who makes the decision on building the website?

Usually I don’t think the IT Manager of a real estate project takes decisions about the website since the website is more on a marketing tool to the development?

please help::: marketing tool used by real estate licensees in the process of soliciting for listi?

A marketing tool used by real estate licensees in the process of soliciting for listings that is intended to help sellers determine an asking price is known as a(n)

appraisal.

comparative market analysis.

federally related transaction.

appraisal report.